Tuesday, June 05, 2007

Warm fuzzy memories

Anybody that grew up in the Detroit area during the 70s, as I did, will remember certain things. I just found on youtube a video that puts it all together.

This is an absolutely iconic commercial for Detroiters of my age. It's for Faygo, the local soft drink, (and something to be experienced. Faygo Red Pop is awesome, and if you've ever had Rock & Rye, well consider yourself blessed).

A tiny bit of history. The boat they're on is one of the Boblo boats. Once upon a time, Boblo Island was the local amusement park. Located in the Detroit River on the Canadian side. (Fun fact I just discovered: It's actually Bois Blanc island. Heard the name, and never realized they were one and the same).

Riding the Boblo boats to the Park is one of the great memories of my youth. Truly a tradition there. On the other hand, I recall my last trip: I was 17, about to start college. My two oldest sisters had graduated college that spring, and for some reason we decided to go to Boblo. All I really remember was going on one specific ride... It was in the middle of the Park, and it was one of those spinny rides. That day reinforced something that I didn't keep in mind very well. I don't do spinny rides. I remember sitting between my sisters, moaning that I was gonna puke. They just kept telling me to look at them rather than outside the car, so I wouldn't.

My response was that if I looked at them, I'd puke on them.

In the end, I made it off in one piece. For the rest of the day, whenever we passed that ride, I had to look to the side- just looking at it made me queasy. Needless to say, I've never done a spinny ride since.

Anyhow, back to the commercial. I've loved it all along, and over the years, I've found some websites devoted to Detroit as it used to be, and this always gets mentioned.

True fact: A few years back, I was visiting a school friend and her husband and son. We were watching TV, and this commercial popped up. She and I were just standing up for something when it started. We immediately started singing along and swaying to the music just as they do in the commercial. Her family just stood there watching us, puzzled. As soon as the commercial ended, we came out of the reverie, and went about our business, like nothing had happened. Of course, we had to explain it to her husband...

That, my friends, is what you call effective advertising. When people sing along and immediately are transported back in time by your commercial twenty-some years later, you done good.

One final note: If you weren't grooving to this commercial, then I think you're dead.

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